This year Latvia togeather with the other Baltic States celebrates its centenary and the growing number of visitors affirm the popularity of Latvia as the prime MICE destination. According to Eurostat Latvia recorded the EU’s greatest increase in nights spent in tourist accommodation establishments in 2017, with 12% growth recorded on year and the MICE segement supports it. Latvia is home to the biggest airport in the Baltics connecting the capital Riga to major European hubs in 2 hours or less. With more than 800 years of history, Riga alone offers venues from medieval, baroque, romanticism to Soviet style and contemporary modern. There are 130 hotels in Riga including known international brands like Radisson Blu, Pullman, Kempinski and the new ones are joining soon Hilton Garden Inn and Marriott International (opening in 2019). Distances in Latvia are small, allowing organisers to combine events in the city with elements in the outdoors and venues in more relaxed locations such as beach resorts and national parks. With large cultural events, exciting modern cuisine, concerts and exhibitions taking place during centenary year, no wonder there is so much buzz about this hidden-gem of Northern Europe.
In the words of Anne Grette, Partner at Ernst & Young AS :
“Riga is a perfect city for conferences, that’s why we keep coming back!”
Pass by 'Magnetic Latvia' stand (D 603) and we will be there to tell you all there is to know about the MICE segment opportunities in Latvia, as well as make further introductions to companies you can partner with. Please contact Ms. Alise Pika /firstname.lastname@example.org/ to schedule the time for an individual discussion prior, during or after the show.
Are are interested to get more in-depth knowledge about Latvia and win a trip to Riga from airbaltic?
Please join us at the workshop “Opportunities for the MICE industry in Latvia” on Thursday, 28 June at the Embassy of Latvia. The event will bring together the MICE industry experts from Latvia who will share more insights about Latvia’s offer in the MICE segment.
Workshop at the Embassy of Latvia
“Opportunities for the MICE industry in Latvia”
London, June 28, 2018
Venue: The Embassy of the Republic of Latvia, 45 Nottingham Place, London, W1U 5LY.
18:20 Opening remarks by Baiba Braze, Latvia's Ambassador to St. James Court (TBC)
18:25 “Latvia & Riga as a MICE destination” by Aigars Smiltāns, Director, MEET RIGA
18:40 “MEET Jurmala” by Gunta Uspele, Director of Jurmala Tourism Department
18:50 “AirBaltic services to the MICE industry” by Yana Denisova, Sales Manager, AirBaltic
19:00 Lottery draw to win airBaltic return flights to Riga, 2 night’s hotel stay in Radisson Blu Elizabete and trip to the coastal city of Jurmala for two people. Informal networking with drinks and finger food will follow the lottery draw.
20:30 The end of the workshop.
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